So you want to grow your list? The best method to increase your list and engage your current customers is through email marketing. Email marketing is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of organizations. This workshop will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased brand visibility, revenue and engagement.
Topics in this workshop will include:
- Beyond the message – telling your story.
- Finding inspiration on what to write about.
- Growing your email list.
- Getting readers to take action.
- Subject line best practices, and when to send your newsletter
- Tips and tools for growing your list
- Incorporating social media
