Social Entrepreneurship: The Business of Doing Good

Ever wonder what drives people to rally behind a cause?  Learn how entrepreneurs like you are mobilizing the hearts, minds and wallets of devoted followers while strengthening their business in the process.  Whether you are a small shop or a global brand, you will learn strategies to enchant evangelize and engage customers behind your cause while still supporting your bottom line.

At this session, we’ll discuss funding and marketing strategies; show you how those translate into online strategies, and determine what tools can help you achieve maximum results. We’ll also discuss how to use the content you already have to build engagement.  You’ll walk away with specific tactics that you can implement right away.