Social media has become a popular way for nonprofits to spread awareness about their mission, mobilize supporters and raise funds. But with so many ways to reach out to your constituents, do you know where to start?
At this session, we’ll discuss your fundraising and marketing strategies; show you how those translate into online strategies, and determine what tools can help you achieve maximum results. We’ll also discuss how to create an editorial calendar for social media and use the content you already have to build engagement. You’ll walk away with specific tactics that your organization can use right away.
Learning Outcomes:
- how to incorporate your social media efforts with other marketing efforts
- how to create an editorial calendar for social media
- how to use the content you already have to build engagement, increase your search traffic and drive more constituents to your website for conversion
