Congratulations, your organization has taken the leap and established an online presence. Now what? Social media has become a popular way for companies to spread awareness about their services, mobilize fans and generate income. But with so many ways to reach out to your customers, it is easy to be intimidated. Allow us to show you how you can use social media to bring in more business!
At this session, we’ll discuss your revenue and marketing strategies; show you how those translate into online best practices, and determine what tools and social media networks can help you achieve maximum results. We will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. We’ll also discuss how to create an editorial calendar for social media and use the content you already have to build brand loyalty. You’ll walk away with specific tactics that your organization can use right away. (Intermediate Level)
- How to incorporate your social media efforts with other marketing and revenue efforts
- How to create an editorial calendar for social media.
- How to use the content you already have to build brand loyalty, generate revenue, increase your search traffic and drive more customers to your website.
- Free tools to make you look like a superstar online!
